Initial Assessment & Product conception
To align ourselves with Virgo Talent's goals and expectations and efficiently carry out the project, we conducted a thorough initial assessment.
We wanted to determine what was the most viable approach to design and develop the platform from scratch, so we set out to validate the market segment, its characteristics, and the potential value the different options would bring.
Research and performance analysis drove us to conclude that designing a new product from scratch would be the only way to effectively solve the business needs and ensure good user experience.
Furthermore, to support the platform's incremental improvement, we defined a product scope prioritizing the most important features for the MVP and leaving the non-urgent functions for future versions.