.png)
The nexus between talented actors and actresses and hundreds of audiovisual projects!
.png)
Virgo Talent is an online recruiting web app that connects casting directors with actors and actresses looking to apply to TV series, commercials, and movie shooting projects.
The platform offers a pay-per-booking service for different audiovisual production projects in the Los Angeles area.
Virgo Talent was looking to improve its product's performance, fix critical bugs and usability issues, and improve the app's user experience.
.png)
Initial Assessment & Product conception
Initial Assessment & Product conception
To align ourselves with Virgo Talent's goals and expectations and efficiently carry out the project, we conducted a thorough initial assessment.
We wanted to determine what was the most viable approach to design and develop the platform from scratch, so we set out to validate the market segment, its characteristics, and the potential value the different options would bring.
.png)
Furthermore, to support the platform's incremental improvement, we defined a product scope prioritizing the most important features for the MVP and leaving the non-urgent functions for future versions.
Understanding the users
Understanding the users
We identified three target users for the product. The first two are the current users of the platform, and the client's goal is that the third one becomes an active user in future versions.
.png)
Virgo Talent employees in charge of finding the actors that Casting Directors require. They control the communication between the actors and directors and manage the casting, booking, and billing processes.
Personnel hired by production companies to find actors and extras for the shootings. In future versions of the product, they will perform the tasks that Virgo Talent staff currently do.
Virgo Talent employees in charge of finding the actors that Casting Directors require. They control the communication between the actors and directors and manage the casting, booking, and billing processes.
.png)
UX/UI Design
UX/UI Design
Following the Design Sprint methodology, we defined the core experience for the new product. Using lo-fi wireframes, we determine the information structure, the functional components, and the visual architecture of the app.
Based on the characteristics of the market segment, we defined the graphic elements of the product, and then turned the wireframes into real screens, allowing the client to have a clear view of the new app's look and feel.
.png)
Defining the technologies
Defining the technologies
To ensure that Virgo Talent's new product achieves the best results in performance and usability, we conducted an in-depth analysis of different technologies to find the best fit.
We carried out two studies to evaluate different technological proposals and to find online platforms with similar requirements. We presented the projections and work-estimates to the client and provided recommendations about the MVP's architecture and integrations.
To ensure the project reaches both the product and business' goals, we suggested putting together a team integrated by a full-time back-end and front-end developer, supported by a part-time team of a QA, a UI designer, a Technical Leader, and a Project Manager.
Planning future product versions
Planning future product versions
The next step was to create a detailed product roadmap outlining the app's incremental versions and the features to be incorporated on each iteration.
Together with Virgo Talent's team, we identified several new functionalities that the platform currently doesn't have but could facilitate user actions in the future and provide a more comprehensive and pleasant product experience.
.png)
.png)
